Episode 11: Warren Doi, Go To Market Lead at Energy Excelerator


Startup veteran, Warren Doi, shares stories from his career includng GreenCar Hawaii and Energy Excelerator

Warren has a diverse background from beginning his career in management consulting for Ernst & Young in London, England, to various startups taking him from Silicon Valley to Hawaii. He co-founded GreenCar Hawaii, a company that built a clean energy transportation network with zero-emission vehicles. He is a seasoned entrepreneur and has raised over $10 million in operating and equity capital. He leads the world-renown Energy Excelerator’s Go-To-Market Track.

Warren talks about successes and failures with GreenCar, his time working for exciting startups in the Valley, and the awesome work he’s doing with EEX. Warren is also very active in mentorship and giving back, working on various islands providing guidance and support so we get into his views on entrepreneurship and the startup scene here in Hawaii.


Startups Mentioned


Books Mentioned

The Mom Test by Rob Fitzpatrick

Entrepreneur Tools Mentioned

EOS Worldwide


2:40 – Warren’s introduction to entrepreneurship

5:30 – What to do when a company isn’t seeing immediate market results

6:54 – The mechanisms for customer discovery

8:17 – Working in management consulting before entering the world of startups

13:35 – Entering the startup world as a product manager

17:22 – The entrepreneur culture in Hawaii

22:32 – What is GreenCar Hawaii

25:42 – Was GreenCar Hawaii ahead of its time?

28:35 – The car sharing market in Hawaii

30:42 – Tips for entrepreneurs looking to raise money

35:20 – Why Hawaii is the perfect place for energy innovation

40:28 – Energy Excelerator’s unique funding

44:24 – The future of energy innovation

47:42 – Attitudes about entrepreneurship on the neighbor islands

54:22 – The future generations of entrepreneurs

58:34 – Rapid Fire Q&A – What is your favorite thing about Hawaii, favorite beach, top tools for entrepreneurs, most proud career accomplishment, someone who inspired you, final tips for entrepreneurs or investors