Ms. Yamada serves as Director of UH Ventures. Previously Susan was the Executive Director of PACE (since June 2008) and Board Director of XLR8UH (since 2014). Ms. Yamada spent 17 years working in senior management positions at various entrepreneurial start-up companies in California before returning home to Hawaii in 2001. While in Silicon Valley, Ms. Yamada served as the founding CEO of TRUSTe, the first globally recognized, online privacy seal program dedicated to protecting users’ personal information on the Internet.Prior to founding TRUSTe, she led technology publisher Upside Magazine where she spent five years as the CEO and Publisher. Upside magazine was the first business magazine focusing exclusively on serving the information needs of technology executives.