Today’s episode we welcome Emilia Chagas from Contentools.
In the show you’ll learn a little of Emilia’s background being a content expert, launching her business, going through 500 startups, and what it’s like working in Brazil.
Emilia is a maven of content, and we get into some super specific content tips including the 5 elements of a content strategy.
So whip out that legal pad, prepare to take some notes and enjoy our conversation with Emilia Chagas.
1:19 Beautiful Florionóplis, BR
2:30 Journalist, Recent Graduate
2:50 Issue with Content Marking
4:24 Solving the Problem
5:20 The Start and Creation
6:50 Marketing Manager Problems
9:44 Launch & Growth
12:13 Creating Content Strategy
13:11 Content Marketing like Jazz
14:10 Knowledge of customers
15:55 Company Goal
17:43 Build the team
18:51 Content Marketing Hats
19:15 Choosing Distribution Channels
21:45 Core purpose & Content Marketing
22:22 Create your voice
24:09 Florianópolis as a startup hub
26:30 Global team serving Global Market
27:20 500 Startups experience
29:20 Current and Future Plans